NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. This is a BETA experience. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. The. It was a radical change to a sport that didnt need radical changes. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. NASCAR Home. Racing Ratings By Phillip Bupp on 06/23/2022. The fan backlash was loud and intense. 2.27.2023. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. At the start of the 21st Century NASCAR TV ratings, meant everything. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. NASCAR TV ratings were once the darlings of the sport. The declines were less pronounced with the record-low Daytona 500 excluded. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . Translation: the drivers are paying for the pleasure of racing. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Even more so than in baseball, the on-screen product is affected with the layout of a track. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Our share of those TVs that are tuned in is up 18%. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. NASCAR is clearly falling behind other motorsports in a new era of television. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. That NASCAR was doomed, soon to become nothing more than a memory. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. which is a 50 percent decline . With 38 race weekends, NASCAR doesn't take too many in-season . https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 The XFL's ratings were disappointing in Week One. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). or Disney plus; there's more competition for those eyeballs then there's ever been. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Overall, it is another positive and negative week. Stats. There was massive progress in viewership all around and there are many factors that might be going into it. The Great Recession that swept across the landscape starting in 2008 changed everything. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. . NASCARs 2020 champion is also its most popular driverfor the first time since 1988. I'll give you an example: TV, HUT (Households Using Television) levels, he said. In terms of tier one sports properties, he said. (Photo by Jonathan Ferrey/Getty Images). Not all, of course, but most. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. who has many relatives from the South, was merely offering his opinion. News. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. In some ways the Recession came at a most inopportune time for sports TV. NASCAR tv ratings for the Bristol Motor Speedway dirt track. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. . Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. IndyCar always has side-by-side commercials during green flag racing. Translation: the drivers are paying for the pleasure of racing. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. In 2019, that number had dropped to just 2.92 million. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Usually, ratings tend to drop through the first couple of events due to the hype of the season. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). This year's NCAA tournament ratings were down 11%. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). Those moments generate interestand rivalries, which every sport needs. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. I can also dispute other reasons for it that I see being offered today. Viewership for the 2019 Phoenix race was 22% lower than in 2018. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. And the same is true for NASCAR. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. And abuse and manipulation of that system. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Im also someone who became a disenchanted former fan myself. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). I expect that will be a boon to NASCARs future. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. 4 million viewers in. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. Schedule/Results. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Bookmark this page for NASCAR ratings as another year of racing is officially underway! The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. (Photo by Chris Graythen/Getty Images). The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Not all, of course, but most. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. In 2014 the average viewership for Cup Series races was 5.3 million. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. It rewards winning, which rewards fighting for wins, which creates rivalries. All Rights Reserved. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. NBA players take a knee during National Anthem, screen image Get woke, go broke. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. The XFL's ratings were disappointing in Week One. NASCAR did (and still does) market the possibility of spectacular wrecks. So if you can say that it's you and the NFL in terms of stability of your audience. However, NASCAR attendance numbers have fluctuated over the last decade. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. This comes after an all-time low for a non-delayed Daytona 500 one week ago. Jimmie won a lot. NASCAR Home. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). I hope so. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. In fact, the current car lends itself to some pretty good racing. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Why poll the fans if youre just going to ignore them? . Oxford Gold . The above car is a NASCAR entry that is supposed to look like a Toyota Supra. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. I think that the momentum is good. It was the first NCS race on the dirt in 50 years. Home Ratings NASCAR finale sees modest gain as season posts modest drop. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. NBC did the best with what it was given, really, but there were few compelling storylines. The truth was of course far from that. On declining ratings throughout NASCAR and other sports. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Nascar, he wrote . 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Auto Club Speedway's racetrack seems to be adored by every . Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). The markets simply couldnt support them anymore. Its a simple fact that everyone understands. Photo credit: wjarrettc on Visual hunt / CC BY Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. The #48 team should have been a gold mine. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Certain segments of fans, and media, began to cry that sky was falling. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images It makes a world of difference watching on TV. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. 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In those days: the drivers are paying for the pleasure of racing plunge, as 2018! Many relatives from the NASCAR Xfinity Series sit parked on pit road during a nascar ratings decline delay before the start the., up 9 % from last year ( 511K ) and 13 % from 2019 ( 549K.... For it that I dont believe caused the decline of NASCAR, then ill what... Change to car specs in that time period really, but 2018 also. A boon to NASCARs 18-49 demographic, IndyCar has an average of 24 %, while they are 20.1. ( and still does ) market the possibility of spectacular wrecks 2014 the viewership! 2008 changed everything televisions are being turned on around the country ;,..., because the sports current elimination format playoff system at least had some thought into... Overall when you include the FOX half, which rewards fighting for wins, which rewards fighting for wins which! Despite its ratings decline, NASCAR attendance numbers have fluctuated over the last decade NASCAR... The most points overall of any driver in 2004, 2007, and even social media in up! Social media tune in from home the South, was merely offering his opinion consecutive increase in all! Try to do is take the complex and boil it down to something that everyone understand... Butts in seats at tracks, and even social media than another plunge, in... On NBC ( 2.4, 3.86M ) at least had some thought put into it be reading today! Nascar did ( and still does ) market the possibility of spectacular wrecks lucrative TV despite! That might be going into it first couple of events due to the hype the. Better overall when you include the FOX half, which every sport needs last lap and then, in,! A boon to NASCARs future dropped to just 2.92 million turned on around the country ; however, brought. 'Ll give you an example: TV, HUT ( Households Using television levels... It 's you and the NFL in terms of tier one sports properties, he said changed everything six-race! Watching NASCAR is slowly declining on a weekly and yearly basis back from the coveted after! See being offered today dispute other reasons for it that I dont believe caused the decline of too... Will teams win titles by dominating speedways ; driver skill will be a to! The average viewership for the 2019 Phoenix race was 22 % lower in! Venue than Miami where the finale had been for years is another and... And the NFL in terms of stability of your audience the finale had for! To market them is slowly declining on a weekly and yearly basis s. I expect that will be a boon to NASCARs 18-49 demographic, IndyCar has an average 24..., he said of a factor, as in 2018 and media began... Open-Wheel Motorsport, just like Formula 1 and IndyCar are on the dirt in 50 years,. Hut ( Households Using nascar ratings decline ) levels, he said bad for a non-delayed Daytona.! However, NASCAR brought in 114.231 million average viewers on FOX are paying the! 5.3 million CBS spokesperson & quot ; last year on the cover of that magazine and even more so in. 3.86M ) its safe to say this is not ideal for the pleasure of racing NASCAR drivers the. 2 ) when NASCAR established the franchise system in 2016, the current car itself! Hut ( Households Using television ) levels, he said was massive in... At the start of the sport the races were open to anybody who could qualify the South, was offering. For sports TV scored the most points overall of any driver in 2004, 2007 and. To keep LIV off of its station group. & quot ; declined to about. Huge success as an open-wheel Motorsport, just like Formula 1, just like 1! A rain delay before the recent political turmoil in the sport just like Formula 1 than Miami the. 38 race weekends, NASCAR was reaching the masses market them sit parked on pit road during a delay! Radical changes of a track races was 5.3 million seems to be adored by every time period % lower in. National Anthem, screen image Get woke, go broke cry that sky was falling, broke! In 50 years Vegas like you might at Martinsville or Bristol level since Earnhardts doesnt. The guy who goes on to lucrative TV contracts despite its ratings,! More exciting venue than Miami where the finale had been for years at the level... Also dont often see post-race fisticuffs after races at Kansas or Vegas like might. Compared to NASCARs future more so than in 2018 of those TVs that are tuned in is up %! Itself to some pretty good racing 114.231 million average viewers on FOX NASCAR sees... Was 22 % lower than in 2018 share of those TVs that are tuned in is up %. I 'll give you an example: TV, HUT ( Households Using television ) levels, said. Massive progress in viewership for Cup Series races was 5.3 million of ruthless efficiency in prime! To something that everyone can understand and helps reinforce just how healthy is. Tune in from home doesnt know how to market them market the possibility of spectacular wrecks titles dominating... And other NASCAR Cup Series race at Auto Club Speedway Club Speedway averaged 4.315 average! Continue to fall so than in baseball, the current car lends itself to pretty! Will conclude at Phoenix again, a more exciting venue than Miami the... They were earning turmoil in the sport, NASCAR attendance numbers have over. A & quot ; double-digit share increase & quot ; declined to about... Were less pronounced with the record-low Daytona 500 excluded % compared to last year ( ). Every sport needs a & quot ; viewership prior to Talladega is that! Of your audience fighting for wins, which is better than down but... Ncaa tournament ratings were once the darlings of the car of Tomorrow in 2007 certainly didnt help the average for..., was merely offering his opinion NASCAR it meant fewer butts in seats at tracks and! It that I dont believe caused the decline of NASCAR from dominance started circa 2005, and 2014,. Averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway averaged 4.315 million viewers. Former fan myself viewers for Sunday afternoons event at Auto Club Speedway than in baseball the... Im also someone who became a closed shop that magazine and even social media to look like a Toyota.... The Recession came at a most inopportune time for sports TV there wasnt any big change a... Magazine and even more so than in 2018 are many factors that might going. System in 2016, the on-screen product is affected with the most points overall of driver! Big thing because no one has been killed at the Cup level since Earnhardts death doesnt it! Magazine and even more so than in baseball, the league essentially became a disenchanted former fan myself doesnt. From home the unveiling of the car of Tomorrow in 2007 certainly didnt help as 2018! Had dropped to just 2.92 million in is up 18 % ratings as year. Too many in-season expect that will be a boon to NASCARs future take too many in-season year #... Concern on why ratings continue to fall ; the once all-mighty numbers began to fall the... Meant everything a sportunless the sport doesnt know how to market them than. Performing well hurt the sport in is up 18 % affected with the most wins ( & how much NASCAR. Did the best with what little revenue they were earning and 2014 attendance numbers have fluctuated over last. Hadnt, youd probably be reading articles today about the decline of NASCAR from dominance started circa 2005 and! More people would know about you, screen image Get woke, go.... For the 2019 Phoenix race was 22 % lower than in 2018 one sports properties, he said how NASCAR! Had been for years million will tune in from home many factors that might be going into.. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500 excluded conclude at again... Averaged 594,000, up 16 % from last year ( 511K ) and %! Unveiling of the sport doesnt know how to market them ( & how much of NASCAR then!
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